We’ve experienced steady Rolex price increases for some time now, and this year will be no different. Below we have listed the most popular reference for each Rolex collection and the reference number. We’ve made it easy to discover each reference with clickable links to the Rolex website. 
Rolex Submariners are available in stainless steel, two-tone, and precious metals. The price of a Submariner ranges from $8,950 to $37,950. The most popular Rolex Submariner references are 124060 & 126610LN which have an MSRP of $8,950 and $10,100.
The Submariner collection does appreciate in value after it’s been purchased new. Depending on the reference, a Submariner can be worth up to 100% MSRP on the pre-owned market.
Arguably the most iconic replica watch from Rolex, the Rolex Datejust collection is the most versatile from the brand. Pricing on Datejusts vary widely because they include both men’s and women’s references. That said, a Rolex Datejust will cost anywhere between $7,200 and $14,800.
There are many different sizing, dial, material options for the Datejust which creates a large range in pricing. The men’s 41mm references are typically the most popular Datejusts that include either a fluted bezel in gold (ref. 126333) or a smooth bezel in stainless steel (ref. 126300).
2023 Rolex Pricing For All Models & References
